Videos come in many forms, from corporate productions to documentaries, each shaped by the target audience, the message being conveyed, and the available budget. Below are examples of various styles, showcasing videos produced and scripted by Cynthia Williams.
Creative Videos Featuring Still Photography
Client: Government of Alberta
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Objective: Create a heartfelt memorial video honouring the Hon. Peter Lougheed, aired nationally and internationally, using still photography to tell his story.
Client-centric Video with Scripted Story Voice-Over
Client: Chartered Professional Accountants of Alberta
Objective: Challenge stereotypes of accountants as backroom number-crunchers and showcase how the profession not only influences critical business decisions but also offers CPAs the opportunity to lead dynamic, fulfilling lives.
Engaging Scripted Motion Graphic Video
Client: BC Energy Advocacy
Objective:Promote informed public discourse on pipeline issues with concise, impactful motion-graphic videos for a targeted audience.
Compelling Non-Profit Videos
Client: Alberta Promise
Objective: To educate Albertans about Alberta Promise's history and accomplishments with multi-media.
Corporate Video with Professional Voice Over
Client: New World Precious Metals (Story House Ideas)
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Objective: Inspire audiences with dynamic visuals and powerful messaging that motivate them to call New World Precious Metals (NWPM). Unlike typical financial videos filled with desks and numbers, we aimed for something emotionally resonant.
Dynamic Videos with Professional Actors
Client: Revolve Furniture
Objective:Connect Revolve Furniture’s offerings to customers’ lifestyle aspirations through a compelling B2C video campaign.
Brand Story Videos with Authentic Interviews
Client: Goldray Glass
Objective: Showcase Goldray's leadership and manufacturing excellence through interviews
High Impact Videos Delivered on Tight Deadline and Budget
Client: Red Deer Chamber of Commerce
Objective: Through a series of videos, introduce award nominees through engaging videos. We dealt with a short window of time from the release of the nominations and the award show.